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When meme movement meets electoral reality: Branding challenge for Cockroach Janta Party

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Guest Column: Adman Prabhakar Mundkur explains how political branding and electoral branding operate under entirely different rules

Prabhakar Mundkur May 25, 2026 9:50 AM

Initiative appointed as Media Agency on Record for Sensodent

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The media mandate was awarded following a multi-agency pitch process

e4m Staff Jun 3, 2025 1:05 PM

Rohit Sharma turns 37: The Hitman’s ad and endorsement sixers

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On the Captain's birthday, we look back at some of his memorable ads from the year gone by

e4m Desk Apr 30, 2024 1:26 PM

Oral – B Toothbrush teams up with Rohit Sharma for new campaign

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The campaign by DDB Mudra promotes Oral-B Criss Cross

e4m Staff Apr 15, 2024 4:13 PM