As 65 to 70 per cent of digital ad spends consolidate around big tech and retail ecosystems, the open web is being forced into a decisive performance reset, opine industry leaders

Anuja Jain Feb 27, 2026 9:27 AM

The widening gap between attention and investment has become one of the clearest signals of how digital media planning is being structurally rewritten

Anuja Jain Feb 4, 2026 9:13 AM

As zero-click journeys dominate, brands slash open web display budgets by 30%, redirecting ad dollars to CTV, retail media, and paid social

Anuja Jain Nov 28, 2025 8:51 AM

As regulators push for a potential breakup of Google’s ad stack, publishers brace for disruption while new power centres race to reshape the future of the open web

Anuja Jain Nov 27, 2025 9:19 AM

Open web programmatic ecosystem is riddled with as much as $20 billion in ad-waste which roughly accounts for ¼th of total open web ad spend, says ANA report

Kanchan Srivastava Jul 6, 2023 8:53 AM