oems

Ad by Default: How OEMs became media giants

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As the digital economy matured and user acquisition costs shot up, OEMs found themselves in possession of the rarest kind of advertising real estate: native, persistent, high-intent, direct-to-device

Shantanu David Jun 12, 2025 9:30 AM

How OEMs are paving the way for digital transformation

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Guest Column: Digital transformation has the potential to redefine the OEMs industry, writes Tusshar Arora, Vice President- Media & Partnerships, Quantafi Digital

Tusshar Arora Sep 1, 2022 3:41 PM