ShopClues rolls out new TVC to underline Diwali offers?blur=25

ShopClues has rolled out its new TV ad campaign for the festive season. TVC brings to the fore the delightful offerings up for grabs this year on ShopClues with its tagline ‘Itne Kum Mein’ ’(At such a low price)

exchange4media Staff Oct 1, 2016 8:24 AM

ShopClues launches Sunday Flea Market  on 9XM?blur=25

The agenda is to market its best-selling property and to rekindle the true essence of a Flea Market on TV, via unique theme-based musical show titled ‘ presents Sunday Flea Market’ airing every Sunday from 11 am to 1 pm

exchange4media Staff Apr 19, 2016 3:18 PM

About 70% of our traffic comes from tier II& III cities: Nitin Agarwal?blur=25

Nitin Agarwal, AVP-Marketing, speaks on the brand’s focus on the middle class consumer and his expectation from 2016

Neeta Nair Jan 6, 2016 8:12 AM

Trendspotting: ecommerce players leverage Sunday as key online shopping property?blur=25

On Sundays, a host of online players have begun giving special discounts and offers to entice the customers. Players like ShopClues, Snapdeal, OLX are all in the race to tap as many Sunday shoppers as possible. exchange4media explores the reason behind the ‘Sunday mania’

Sarmistha Neogy Oct 26, 2015 8:41 AM

ShopClues traffic up by 40% since the launch of ‘Ghar Wapsi’ Sale?blur=25

Focusing on ‘Commute Commerce’, ShopClues has launched a campaign for its ‘Ghar Wapsi’ Sale to target consumers who shop on mobile phones on their way back from work

Sarmistha Neogy Jul 21, 2015 8:13 AM

Trendspotting: E-commerce players persuasively target 'sellers' not just 'buyers' in ad campaigns?blur=25

Since both sellers and customers form the core of e-tailing platforms, mass media campaigns are now being launched by the likes of Snapdeal, Flipkart and ShopClues to educate and encourage sellers to adopt online selling

Sarmistha Neogy Jul 8, 2015 8:47 AM

Trendspotting: Mobile, digital prove game-changers in performance marketing?blur=25

India is witnessing game-changing trends in search which will be dominated by digital and mobile. More advertisers as well as social media platforms are realizing that a strong

Ankur Singh Apr 1, 2015 8:44 AM

Why are e-commerce majors missing in action from World Cup so far??blur=25

Even as e-commerce ad spends on TV are estimated to grow, the World Cup, one of the biggest properties on TV, has seen limited participation from larger e-commerce players so far

Collin Furtado Mar 5, 2015 8:20 AM