niche-channels
TV Channels?blur=25

Experts opine whether the NTO amendments meant to address market anomalies are actually jeopardizing the future of niche offerings by broadcasters

Tasmayee Laha Roy Jan 20, 2020 8:24 AM

10+2 ad cap will ensure more bang for the buck: Experts?blur=25

Discipline, innovation, improved content quality and increased focus on RoI are few ways in which the 10+2 ad cap will change the industry for good

Abhinav Trivedi Jun 4, 2013 11:08 AM

Will niche channels gobble the pie of GECs post digitisation??blur=25

Once Phase II digitisation is achieved, GECs will need to fight harder for their market share as there will be a surge in the viewership of niche channels, say experts

Abhinav Trivedi Apr 30, 2013 7:39 PM

Quick five with Debarpita Banerjee on Nat Geo Wild?blur=25

“Post digitisation, the scope has increased for niche channels,” says the VP, Mktg & Communication, NGC Networks & Fox Int'l Channels

Synjini Nandi Dec 20, 2012 4:46 AM