negative-publicity

Are influencers being paid to drive negative narratives about celebrities?

Kartik Aaryan, Tara Sutaria , Akshaye Khanna?blur=25

Recent events around Kartik Aaryan, Tara Sutaria and Akshaye Khanna highlight the workings of an informal, largely unregulated influencer-driven publicity ecosystem

Shalinee Mishra Jan 9, 2026 8:53 AM