neeraj-chopra-classic

From javelin to fencing, are Indian brands warming up to sports beyond cricket?

Neeraj Chopra, Bhavani Devi?blur=25

For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing to chess, a new branding playbook is taking shape

Soumya Gawri Jul 7, 2025 9:21 AM