By flipping the genders of the gazer and the gazed in the ad, the brand has subverted traditional male-dominated narratives in the men's innerwear space
The exchange4media Conclave - South 2019 was held on Friday, 22nd November, at Taj MG Road, Bangalore under the theme 'Brands & Consumers: The New Connections'
At exchange4media Conclave - South, Navinn Seksaria, Managing Director, J G Hosiery (Macho & Amul Innerwear), delivered the keynote address on ‘Engagement is the Key to Excitement’
Navinn Seksaria, MD, J.G. Hosiery and Satya Prabhakar, Founder & CEO, Sulekha will deliver Keynote speeches, while Dr A. Velumani, Creator, Thyrocare will deliver the Valedictory address