natural-diamond

Diamonds in today’s India: From family asset to personal statement

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Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how diamonds in India are shedding tradition-bound meanings and becoming personal markers of achievement

Ganapathy Viswanathan Jan 8, 2026 8:51 AM

Amber Pepper appointed CEO of Natural Diamond Council

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Amber Pepper’s appointment follows the announcement that current CEO David Kellie will retire at the end of this year

e4m Staff Nov 22, 2025 8:13 AM

Legacy over lab: How natural diamond players are reclaiming the narrative

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Diamond industry players say the focus is now on consumer education and brand storytelling, along with loyalty programmes and associated outreach

Sunidhi Vijay Jun 6, 2025 8:31 AM

For Moments Like No Other: Natural Diamond Council has Ana de Armas for their first TVC

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In India, the campaign will be launched with a digital-first strategy on OTT platforms starting September 19 and will release on television on leading premium Hindi & English channels

exchange4media Staff Sep 19, 2020 8:21 AM