nabendu-bhattacharyya

As Founder and Managing Director of Milestone Brandcom, Bhattacharyya shares his thoughts on the OOH industry in India

exchange4media Staff 16-January-2019

With Milestone Brandcom’s hard-to-miss billboards across six metros the brand wants to promote ‘Healthy, Conscious Living’ with its wide range of products

exchange4media Staff 11-February-2017

In all, 52 awards were given away (including Popular Choice and Excellence Awards), which saw Milestone Brandcom and Mondelez International emerge among top winners. The total metals given away tallied at 17 Gold, 16 Silver and 12 Bronze (not including the excellence awards)

exchange4media Staff 04-April-2016

The outdoor advertising sector saw an increase in ad spends in the quarter ending September and is on track to register 7-8 per cent growth in 2015, say experts

Abhinn Shreshtha 28-October-2015

It is designed to give a thorough working knowledge of Out of Home Advertising & Communications including retail, rural and experiential and how they are all inter-related

exchange4media Staff 03-July-2015

At exchange4media OOH Conference, Madison OOH’s Saumitra Bhattacharya, BlackBerry’s Amar Thomas, Posterscope’s Haresh Nayak, Milestone Brandcom’s Nabendu Bhattacharyya, and Laqshya Media Group’s Shashi Sinha talk about measures for retaining and attracting brands towards OOH

Abid Hasan 30-March-2015

While India Inc. in general seems to be happy about the promises made in Budget 2015, the outdoor advertising sector is looking at it pragmatically. Agencies expressed

Abhinn Shreshtha 04-March-2015

Account size is estimated to be around Rs 50 crore. The account was won on the back of a multi-agency pitch, which took place in November last year. Madison is the incumbent agency on the account

Priyanka Mehra 24-February-2015

Experts say OOH sector is getting its due recognition and moving towards a better future; industry is getting more organised and luring fresh talent

Abhinn Shreshtha 30-January-2015

The agency planned and executed a two-phased outdoor campaign in 24 cities, highlighting brand proposition 'Bigger Than Bigger'

exchange4media Staff 08-November-2014

Nabendu Bhattacharyya will continue as CEO & MD of Milestone Brandcom, reporting to Ashish Bhasin, Chairman & CEO of Dentsu Aegis Network South Asia. It may be recalled that both the companies had denied talks of a takeover in February this year <strong>(<a href=http://www.exchange4media.com/54657_aegis-media-milestone-brandcomm-deny-buyout-talks.html>Aegis Media, Milestone Brandcomm deny buyout talks</a>)</strong>

exchange4media Staff 29-July-2014

Dentsu Aegis Network's Ashish Bhasin & Milestone Brandcomm's Nabendu Bhattacharyya have shot down industry speculations about a buyout, which is reportedly pegged at around Rs 120 cr

exchange4media Staff 18-February-2014

The OOH industry saw steady growth in 2013 amid economic slowdown. OOH is looking forward to the LS polls, TV ad cap & possible integration with the mobile platform to fuel growth

Abhinna Shreshtha 02-January-2014

The OOH industry saw steady growth in 2013 amid economic slowdown. OOH is looking forward to the LS polls, TV ad cap & possible integration with the mobile platform to fuel growth

Abhinna Shreshtha 02-January-2014

Cost effectiveness and large scope for innovation - exchange4media pens down a few reasons why brands should include outdoor in their media plans this festive season

Priyanka Nair 23-September-2013

The Founder & MD of Milestone Brandcom has always believed in the OOH platform and feels it can be used as a standalone media in a brand’s comm plan

Abid Hasan 26-March-2013

At a time when OOH forms a miniscule part of the marketer’s media mix, industry experts share thoughts on what can be done to make it centre-stage

Arshiya Khullar 26-March-2013

The Founder & MD of Milestone Brandcom has always believed in the OOH platform and feels it can be used as a standalone media in a brand’s comm plan

Abid Hasan 25-March-2013

OOH players have pinned hopes on festive season but most experts state that OOH would not be able to attain the projected 6-7% growth

Priyanka Nair 05-November-2012

While the OOH industry had a flat growth in the first half of 2012, it is gearing up for the festival season to attain sustainability

Priyanka Nair 30-October-2012