mysore-sandal
Tamannaah Bhatia’s Mysore Sandal Soap endorsement sparks fresh backlash?blur=25

The collaboration, as part of a refreshed marketing strategy for Mysore Sandal Soap, has reignited criticism and debate, much of it tied to identity, representation and regional pride

e4m Staff Feb 10, 2026 5:11 PM

Mysore Sandal, Tamannaah Bhatia?blur=25

Dissenters argue that a brand with deep cultural ties to Karnataka should be represented by someone associated with the state’s language and film industry

e4m Staff May 26, 2025 10:55 AM