music-channels
9xm?blur=25

The hour-long music block of Bollywood Mash-ups will be aired on 9XM, every Saturday at 6 pm

exchange4media Staff Mar 12, 2020 4:30 PM

D-Day for 10+2 ad cap is here. What now??blur=25

Recent developments have revealed that the b'casting industry is clearly divided on the ad cap issue. Will it be implemented tomorrow – is the question of the hour

Priyanka Mehra Sep 30, 2013 9:32 AM

D-Day for 10+2 ad cap is here. What now??blur=25

Recent developments have revealed that the b'casting industry is clearly divided on the ad cap issue. Will it be implemented tomorrow – is the question of the hour

Priyanka Mehra Sep 30, 2013 8:23 AM

Select music channels set to defy TRAI ad cap?blur=25

Leading music channels may bleed if they implement 10+2 ad cap. In the situation of 'high cost, less inventory', advertisers will ignore the music genre in favour of GECs as they have far more reach, say experts

Abhinav Trivedi Sep 19, 2013 8:22 AM

Media pays tribute to India’s first superstar?blur=25

News, music & movie channels spent most of July 18 mourning the death & celebrating the life of Rajesh Khanna. Havells Fans ad was his last on-screen act

Noor Fathima Warsia Jul 19, 2012 8:42 PM

Myntra's heady 'Cocktail'?blur=25

This association with Bollywood, manifested in the form of a TVC, marks a first for Myntra.com

Deepa Balasubramanian Jul 12, 2012 8:03 PM

More music/ youth channels? Sure, says the industry?blur=25

MSM’s proposed music channel Mix, RBNL’s Imagine Showbiz and 9XM’s two regional channels will be new entrants in the music channel genre this year. Is there space for more? exchange4media finds out…

Fatema Rajkotwala Mar 7, 2011 7:38 AM

Music channels veering more towards non-music, reality-based shows?blur=25

2009 has been a year of reinvention for the music genre. While MTV dropped ‘Music Television’ from its name, Channel [v] got ‘Bloody Cool’ as its new tagline. Vh1 also underwent rebranding in May 2009. Experimenting with non-music content has become the key to attracting eyeballs.

Khushboo Tanna Jan 27, 2010 6:57 AM