mukesh-agarwal

Most app marketers are shifting focus towards re-engagement and retention, as acquiring new users becomes increasingly difficult and expensive. Learn how to stay ahead of the curve by keeping in mind a few steps

Mukesh Agarwal Aug 18, 2017 8:04 AM

Lack of regulatory framework mars in-app advertising

According to latest survey conducted by VoIP calling app nanu, smartphone users have seen a rise in their mobile internet data bills by up to 50 per cent. The study also revealed that 42 per cent of Indians did not even know that their data is consumed by video advertisements even when they are not clicking on it

Ronald Menezes Jun 14, 2016 7:51 AM

Komli Media launches RevX to focus on mobile advertising

The new company will focus on global app re-engagement opportunities and will be headed by Mukesh Agarwal who takes on the role of CEO and Ruksh Chatterji in the COO role

exchange4media Staff Aug 26, 2015 10:45 AM

No takers for programmatic buying?

The automated system of buying ads maybe the latest trend in digital marketing, but marketers and publishers are not exactly rushing to embrace the technology yet. We find out why...

Abhinn Shreshtha Aug 25, 2014 9:57 AM

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