movie-genre
movie?blur=25

As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead the space

exchange4media Staff Jan 8, 2021 9:00 AM

B4U Kadak and B4U Bhojpuri?blur=25

By the latest viewership figures of BARC, both the newly launched channels have created a big impact in their respective genres

exchange4media Staff Jun 28, 2019 7:26 PM

?blur=25

Zee Classic, for the time being, will go off-air. The network has planned to apply for a new licence for it later.

exchange4media Staff Aug 24, 2018 8:58 AM

Hindi movie channels increasingly engage media planners to create top-of-the-mind recall?blur=25

The products of the genre are almost the same & hence the need for mktg is far more intense. Unless one provides differentiation to a campaign, it won't work, say experts

Abhinav Trivedi Sep 17, 2013 8:19 AM

Today the consumer is spoilt for choice: Monica Tata?blur=25

Differentiation would come from bringing new experience to consumers, as content will be similar for players in the English movie genre, says the MD, South Asia, HBO

Abhinav Trivedi Aug 6, 2013 8:09 AM