Rathin Lahiri, Head–Marketing & CSR, SBI General Insurance, on building trust in a crowded category, the evolving role of CTV & regional media, & the brand’s latest campaign featuring Pankaj Tripathi

Simran Sabherwal Aug 20, 2026 8:07 AM

The campaign consists of 5 ads, which will run across TV, OTT and digital platforms

exchange4media Staff Apr 26, 2023 2:21 PM

With this campaign, PhonePe is promoting its two and four-wheeler insurance products through catchy phrases on art canvases put up on truck tailgates

exchange4media Staff Mar 12, 2022 12:01 PM

The digital campaign has been created by GREY India

exchange4media Staff Jun 19, 2021 8:52 AM