mother-s-day-ads
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Ranjivit Singh talks to exchange4media about Samsung's latest Mother's Day campaign and its marketing strategy

Dolly Mahayan May 14, 2018 8:59 AM

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With an objective to connect with a larger audience, the campaign is being extensively promoted on various social media platforms using a unique hashtag #TasteofMothersLove.

exchange4media Staff May 12, 2018 9:56 AM

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Britannia Good Day’s film captures the relationship between a millennial mother and her child by paying tribute to the many smiles of the Indian mother.

exchange4media Staff May 12, 2018 9:55 AM

Tata Pravesh?blur=25

The idea showcases the strength of mothers and projects the strong core that is inside all mothers, which she uses to overcome any obstacle in the way of her child.

exchange4media Staff May 12, 2018 9:54 AM

Mother Dairy?blur=25

These ‘mother like figures’ are the pillars for every mother as they are the support system that enables the mother to carry out her multiple tasks with confidence and harmony.

exchange4media Staff May 12, 2018 9:53 AM

Kotak Mahindra?blur=25

The film also brings out the insight that mothers have always been wise savers and have therefore been ‘The Best Financial Managers of All Time’.

exchange4media Staff May 11, 2018 8:14 PM

Metropolis Labs?blur=25

This year Metropolis, India's leading chain of pathology labs and diagnostics has got into the act, with the campaign #OneThingAboutMom, devised and executed by 21n78e Creative Labs.

exchange4media Staff May 11, 2018 8:05 PM

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From Samsung India to KOSH, we list out some endearing Mother's Day campaigns that caught our attention

exchange4media Staff May 10, 2018 9:00 AM