mogae-media

Even though agencies are back to offering a multitude of services under one umbrella, marketers are sticking to buying services from specialists

Venkata Susmita Biswas Nov 13, 2017 8:55 AM

A self confessed foodie and a prolific writer, Goyal talks about his love for Japan and his ambition of being a published fiction writer in this week’s edition of e4m Chillout

Abhinn Shreshtha Jul 1, 2017 7:46 AM

zeotap expands India operations

The mobile data collective plans to grow engineering and data science team in the country with the present technical team of 35 expected to double in strength by the end of the year

exchange4media Staff May 10, 2017 3:24 PM

Mogae Media to offer StarStar services to Google for RailWire Wi-Fi

This Google program is already live at 100 railway stations, and is expected to be rolled out to 400 more in 2017, says Sandeep Goyal, Chairman, Mogae Media

exchange4media Staff Jan 25, 2017 1:17 PM

Women consume 25% more data than men on 4G: Mogae Media

The study was conducted in October 2016 by Mogae’s Incelligence team across 8,144 4G users across India. This insightful study threw up some interesting observations; the early adopters are the trendsetters – they have high social standing, financial sophistication, a good education, and are more socially forward

exchange4media Staff Dec 2, 2016 8:10 AM

Mogae Media buys personalised video platform Ao1

Mogae Media has announced the acquisition of Ao1, a personalized video platform from ad veteran Ashish Dabral, a former CEO of Dentsu Marcom.

exchange4media Staff Nov 12, 2016 2:28 PM

Dentsu India's former Chairman Sandeep Goyal to invest Rs. 100 crores in Digital Start-Ups

The money will be used to fund the acquisition of digital start ups in India that have built brands, but are now struggling to raise funds for re-engineering or re-launch

exchange4media Staff Jun 1, 2016 11:01 AM

Mogae Media awards Tango creatives to Contract; Digital & Design to The Mob

An announcement on Tango’s media buying partner will be made later this month

exchange4media Staff Oct 17, 2015 11:07 AM

Mogae Media to partner Rimoto of Israel for affiliate marketing on mobile

An MoU has been signed to enable both companies to evaluate partnership options, including Mogae investing in Rimoto for an equity stake, to help Mogae monetize on the growing mobile affiliation potential in India

exchange4media Staff Oct 10, 2015 9:28 AM

Most ad and media buying agencies don't understand the mobile space: Sandeep Goyal

Sandeep Goyal, Chairman, Mogae Media talks about capturing the mobile monetisation space with their recent JV with Zeotap, Mobocracy and other offerings from Mogae Media

Saloni Dutta Sep 1, 2015 9:40 AM

Digital Marketing Training Institute appoints Deepti Jalota as CEO

Prior to this new position she worked with Mogae Media. Rashmi Putcha, the current CEO, moves up to join the DMTI Board Directors

exchange4media Staff Aug 28, 2015 11:24 AM

Mogae Media launches name-based calling service Tango

It will give brands the opportunity to measure direct & attributable ROI and is not dependent on availability of the internet. Sandeep Bajpai, who has worked earlier at Tata Docomo and Spice, will head marketing

exchange4media Staff Jun 13, 2015 6:39 PM

Mogae launches mobile couponing ecosystem

Mogae Media's MoCoupons business vertical has signed up over 2000 grocers and general merchants in Delhi in its very first month of operation, acc to an official release

exchange4media Staff Sep 12, 2013 7:44 AM

Mogae hires Suneet Manchanda to head deals portfolio

Manchanda joins as COO, Deals & Delights. He will be based at the company’s Gurgaon headquarters & shall report to Chief Value Officer Rajendra Gupta

exchange4media Staff Feb 22, 2013 6:55 PM

Mobile targeting is better than carpet bombing

Sandeep Goyal of Mogae shares practical instances of how analysis of mobile data can enable precision targeting

Sai Prasanna Jan 18, 2013 11:35 PM

Mogae launches mobile creative agency

Mobile boutique Mobocracy already has a team of 12 professionals across design, creative, technology and mobile integration

exchange4media Staff Jul 6, 2012 9:51 PM

Varun Kohli & Rakesh Gopal head to Mogae Media

Mogae Media has appointed Varun Kohli as Chief Monetising Officer & Rakesh Gopal as Senior Vice President

Abid Hasan Mar 20, 2012 10:48 AM

Varun Kohli & Rakesh Gopal head to Mogae Media

Mogae Media has appointed Varun Kohli as Chief Monetising Officer & Rakesh Gopal as Senior Vice President

Abid Hasan Mar 20, 2012 6:12 AM

Flashed Yesterday: Mogae ropes in Atishi Pradhan as Chief Strategist

Atishi Pradhan had recently quit as SVP & Exec Planning Director of Contract. Mogae had recently roped in Pavan Chandra, Tushar Dhingra in its top team

exchange4media Staff Feb 28, 2012 7:55 AM