AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge

Anuja Jain Jul 16, 2026 8:40 AM

Guest Column: Shveta Singh, independent marketing consultant & writer, explores how marketing’s focus on youth often misses real buyers, questioning if brands prioritise influence over actual revenue

Shveta Singh Mar 27, 2026 3:35 PM

At e4m Confluence 2025, industry leaders decode how brands, agencies, tech, and platforms must unite with purpose, agility, and shared vision to shape the next era of creative convergence

e4m Staff Nov 12, 2025 3:31 PM