Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable

Shantanu David Aug 19, 2026 9:24 AM

Alphabet, Meta, Amazon and Microsoft collectively reported another quarter of robust growth, driven by digital advertising, cloud computing and enterprise software

Shantanu David Jul 31, 2026 8:59 AM

Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser

Anuja Jain Jul 11, 2026 8:55 AM

A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls

Anuja Jain May 26, 2026 9:01 AM