media-research-users-council-of-india

IRS pilot likely in 3 markets, to study both print & digital readership

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MRUCI may rope in Prasoon Basu’s firm Inteliphyle for the survey, say sources

Kanchan Srivastava Aug 28, 2025 8:21 AM

IRS: Post-Covid social norms create fresh roadblocks; pilot test on cards

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Sources say Council members are skeptical of the traditional door-to-door model. Some argue that housing societies have become far more restrictive post-Covid, making surveyor access difficult

Kanchan Srivastava Aug 18, 2025 8:39 AM