marketing-strategies-2023

Is AI slop adversely affecting your brand communication? Time to rethink

Rethinking Brand Communication: The Dangers of AI Slop?blur=25

Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, writes on how signs of AI fatigue are apparent in the creative agencies

Pradeep Menon. M 49 minutes ago

Social-first marketing alone won't drive long-term growth: WARC

WARC Warns Against Relying Solely on Social-First Marketing Strategies?blur=25

According to the report, marketers need to align creative strategy with audience targeting

e4m Staff Aug 6, 2026 11:42 AM