manto
Sumanto Chattopadhyay has woven humour, curiosity, and a detective-like love for detail in balancing research with storytelling, reviews Ganapathy Viswanathan
Ganapathy Viswanathan Dec 10, 2025 11:33 AM
Sumanto Chattopadhyay, Author and Creator of The English Nut, Former CCO & Chairman of 82.5 Communications, pens a tribute to legendary adman Neil French
Sumanto Chattopadhyay Nov 24, 2025 11:11 AM
Sumanto Chattopadhyay remembers that Piyush Pandey had the rare gift of truly understanding people
e4m Staff Oct 24, 2025 7:01 PM
Sumanto Chattopadhyay, Former Executive Creative Director, Ogilvy South Asia, remembers his long association with the legendary Piyush Pandey
e4m Staff Oct 24, 2025 12:07 PM
Conceptualised by 82.5 communication, this campaign consists of five digital films
exchange4media Staff Aug 31, 2021 10:34 AM
The campaign has been crafted by 82.5 Communications India-North
exchange4media Staff Aug 31, 2021 10:20 AM
Watch Rana Barua, Amit Akali, Mukund Olety, Sumanto Chattopadhyay, Anupama Ramaswamy and Keigan Pinto decode the method behind the madness
exchange4media Staff Jun 18, 2021 8:46 AM
From showing up late on a crucial day to cheering for the Turkish football team on the streets, adlanders have some zany stories to share from Cannes
Misbaah Mansuri Apr 15, 2021 8:32 AM
Here’s what marketers and agency heads have to say about Aaj Tak’s new campaign
Ruhail Amin Mar 4, 2021 8:27 AM
From increased consolidation to more focus on marketing automation, adlanders open up on what will drive advertising in 2021
exchange4media Staff Feb 9, 2021 9:03 AM
Experts will delve into the key learnings of 2020 and how brands plan on aligning ad spends in the new normal
exchange4media Staff Dec 23, 2020 9:19 AM
Experts discussed what brand building looks like in an environment led by data
exchange4media Staff Dec 16, 2020 8:07 AM
Chattopadhyay is the Chairman and Chief Creative Officer of 82.5 Communications, a part of the Ogilvy Group and WPP.
exchange4media Staff Aug 28, 2020 3:03 PM
The films are based on the brand messaging of 'move at your will'
exchange4media Staff Aug 1, 2020 9:05 AM
The campaign for Gold Water Shield cement has been created by 82.5 Communications Mumbai
exchange4media Staff Jul 28, 2020 2:50 PM
Guest Column: Sumanto Chattopadhyay, Chairman & Chief Creative Officer 82.5 Communications, writes how he triumphed over his own mental block about technology during the lockdown
Sumanto Chattopadhyay Jul 16, 2020 7:44 AM
The digital film that launches the idea of #JeeruInside #JeeruOutside features radio jockey RJ Urmin
exchange4media Staff Jul 13, 2020 1:28 PM
Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing tool
Misbaah Mansuri Jul 7, 2020 9:13 AM
Through the video, Luminous aims to change people’s perspectives in a simple yet thought-provoking manner
exchange4media Staff Jun 6, 2020 8:55 AM
The film has been shot, directed and edited remotely, spanning across several countries
exchange4media Staff May 6, 2020 5:15 PM
From preparing comeback plans for clients to dialing up engagement levels, ad agencies have been trying varied strategies to keep their flock together
Misbaah Mansuri Apr 20, 2020 8:06 AM
The 19-point checklist helps ad agencies deliver creatives that are not only impressive but also sensible and empathetic towards the consumers during the pandemic
exchange4media Staff Apr 18, 2020 10:34 AM
Some observers say even the October schedule looks ambitious & even if it does take place, there will be a visible impact on the participation. But few are also hopeful the festival will bounce back
Misbaah Mansuri Mar 30, 2020 8:19 AM
The campaign created by 82.5 Communications intends to draw attention to the brand’s long-lasting inverter batteries in an unconventional manner
exchange4media Staff Mar 20, 2020 10:20 AM
Agencies could lose not just revenue but also talent if the slowdown extends, say industry observers
Misbaah Mansuri Feb 26, 2020 8:03 AM
Piyush Pandey believes 82.5 filled the position of a truly Indian agency that was lying vacant
exchange4media Staff Feb 13, 2020 8:18 AM
Piyush Pandey, Worldwide Chief Creative Officer and Executive Chairman, Ogilvy & Mather, says it is the width of the work done by the agency across categories that has helped O&M ace at the awards
Misbaah Mansuri Jan 23, 2020 9:19 AM