manisha-lath-gupta
Varun Goswami

He will be reporting to Manisha Lath Gupta, Marketing Director for India and South Asia

exchange4media Staff Jun 24, 2019 5:23 PM

RECAP

We bring you a round up of the news making headline this week

exchange4media Staff Mar 9, 2019 10:51 AM

Uber

Gupta will oversee marketing initiatives for Rides and Eats Business for India and South Asia

exchange4media Staff Mar 5, 2019 3:59 PM

Scarecrow felicitates the 'aam aadmi' of Indian advertising

Scarecrow paid tribute to behind-the-scenes heroes of the ad world, including voiceover artists, hair stylists, musicians, product window specialists as part of its 4th anniversary celebrations

exchange4media Staff Feb 10, 2014 10:51 AM

Manisha Lath Gupta chooses AAP over Axis Bank

Gupta has been with Axis Bank since August 2010, and spearheaded many of the brand's initiative, including 'Badhti ka Naam Zindagi'. She is the latest from the corporate world to join the Aam Aadmi Party

Priyanka Mehra Jan 22, 2014 10:38 AM

Manisha Lath Gupta chooses AAP over Axis Bank

Gupta has been with Axis Bank since August 2010, and spearheaded many of the brand's initiative, including 'Badhti ka Naam Zindagi'. She is the latest from the corporate world to join the Aam Aadmi Party

Priyanka Mehra Jan 22, 2014 9:54 AM

Lowe Lintas' True Show celebrates the agency's own work

"We genuinely believe that awards are just an excuse to drink, not something that will make or break anyone's life," says R Balki, Chairman & CCO, Lowe Lintas

Sneha Ullal Jun 5, 2013 7:35 PM

Radio's potential remains underutilised: Experts

Potential for advertisers is huge as creatives on radio can be tailor-made for brands; however, the biggest drawback is that radio lacks mktg, say experts

Simran Sabherwal May 29, 2013 7:50 PM

Consumers do not actively think of a banking brand: Manisha Lath Gupta

Entertainment has its own mindshare and the consumer is much more receptive when brands talk entertainment, says the CMO of Axis Bank

Synjini Nandi Mar 7, 2013 1:57 AM

Consumers do not actively think of a banking brand: Manisha Lath Gupta

Entertainment has its own mindshare and the consumer is much more receptive when brands talk entertainment, says the CMO of Axis Bank

Synjini Nandi Mar 7, 2013 1:54 AM

Marketing stalwarts to reveal building connect through entertainment

The Pitch CMO Summit will focus on the associations and usage of entertainment platforms in movies, TV, radio, sports, gaming, lifestyle & fashion

exchange4media Staff Mar 6, 2013 7:11 PM

Axis Bank appoints Digitas India as its digital AoR

Digitas will conceptualise, design and manage Axis Bank’s presence online across the bank’s verticals and practices

exchange4media Staff Jun 27, 2012 9:47 PM

Axis Bank appoints Digitas India as its digital AoR

Digitas will conceptualise, design and manage Axis Bank’s presence online across the bank’s verticals and practices

exchange4media Staff Jun 27, 2012 9:46 PM

Intangible products have to sell propositions: Manisha Lath Gupta

Intangibles such as travel experience, financial services and hospitality have to move beyond selling products and sell propositions

exchange4media Staff Jun 20, 2012 4:07 AM

Can’t ignore digital: Marketers @Pitch CMO Summit

Be it retail or advertising, digital cannot be ignored any more – this was the key take-away from Pitch CMO Summit South that kicked-off yesterday

exchange4media Staff Jun 20, 2012 1:53 AM

Rural consumer is not a poor urban consumer

Marketers need to look beyond price-led innovation and ATL activities while marketing to rural customers, and create value for them, say industry experts

Abid Hasan Mar 6, 2012 8:30 AM

Axis Bank rolls out Zindagi non-stop in new TVC

Having established its credentials as a customer centric bank, the new campaign aims to highlight Axis Bank as a preferred partner in progress

exchange4media Staff Feb 28, 2012 12:02 PM