manisha-lath-gupta

We bring you a round up of the news making headline this week

exchange4media Staff 09-March-2019

Gupta will oversee marketing initiatives for Rides and Eats Business for India and South Asia

exchange4media Staff 05-March-2019

Scarecrow paid tribute to behind-the-scenes heroes of the ad world, including voiceover artists, hair stylists, musicians, product window specialists as part of its 4th anniversary celebrations

exchange4media Staff 10-February-2014

Gupta has been with Axis Bank since August 2010, and spearheaded many of the brand's initiative, including 'Badhti ka Naam Zindagi'. She is the latest from the corporate world to join the Aam Aadmi Party

Priyanka Mehra 22-January-2014

Gupta has been with Axis Bank since August 2010, and spearheaded many of the brand's initiative, including 'Badhti ka Naam Zindagi'. She is the latest from the corporate world to join the Aam Aadmi Party

Priyanka Mehra 22-January-2014

"We genuinely believe that awards are just an excuse to drink, not something that will make or break anyone's life," says R Balki, Chairman & CCO, Lowe Lintas

Sneha Ullal 05-June-2013

Potential for advertisers is huge as creatives on radio can be tailor-made for brands; however, the biggest drawback is that radio lacks mktg, say experts

Simran Sabherwal 29-May-2013

Entertainment has its own mindshare and the consumer is much more receptive when brands talk entertainment, says the CMO of Axis Bank

Synjini Nandi 07-March-2013

Entertainment has its own mindshare and the consumer is much more receptive when brands talk entertainment, says the CMO of Axis Bank

Synjini Nandi 07-March-2013

The Pitch CMO Summit will focus on the associations and usage of entertainment platforms in movies, TV, radio, sports, gaming, lifestyle & fashion

exchange4media Staff 06-March-2013

Digitas will conceptualise, design and manage Axis Bank’s presence online across the bank’s verticals and practices

exchange4media Staff 27-June-2012

Digitas will conceptualise, design and manage Axis Bank’s presence online across the bank’s verticals and practices

exchange4media Staff 27-June-2012

Intangibles such as travel experience, financial services and hospitality have to move beyond selling products and sell propositions

exchange4media Staff 20-June-2012

Be it retail or advertising, digital cannot be ignored any more – this was the key take-away from Pitch CMO Summit South that kicked-off yesterday

exchange4media Staff 20-June-2012

Marketers need to look beyond price-led innovation and ATL activities while marketing to rural customers, and create value for them, say industry experts

Abid Hasan 06-March-2012

Having established its credentials as a customer centric bank, the new campaign aims to highlight Axis Bank as a preferred partner in progress

exchange4media Staff 28-February-2012