manisha-lath-gupta
Gupta was appointed as Uber's Marketing Head in March last year and oversaw marketing initiatives for Rides and Eats Business for India and South Asia
We got industry heads to weigh in on the changes and challenges that the marketing industry has been witnessing
Misbaah Mansuri Dec 30, 2019 8:23 AM
The new Uber Auto campaign addresses the challenges women face while commuting to work
Manisha Lath Gupta, Head of Marketing, Uber India & South Asia, talks to us about the insight, marketing mix, and marketing spends of the campaign
Noel Dsouza Nov 5, 2019 8:06 AM
He will be reporting to Manisha Lath Gupta, Marketing Director for India and South Asia
Gupta will oversee marketing initiatives for Rides and Eats Business for India and South Asia
Scarecrow paid tribute to behind-the-scenes heroes of the ad world, including voiceover artists, hair stylists, musicians, product window specialists as part of its 4th anniversary celebrations
e4m Desk Feb 10, 2014 10:51 AM
Gupta has been with Axis Bank since August 2010, and spearheaded many of the brand's initiative, including 'Badhti ka Naam Zindagi'. She is the latest from the corporate world to join the Aam Aadmi Party
Priyanka Mehra Jan 22, 2014 10:38 AM
Gupta has been with Axis Bank since August 2010, and spearheaded many of the brand's initiative, including 'Badhti ka Naam Zindagi'. She is the latest from the corporate world to join the Aam Aadmi Party
Priyanka Mehra Jan 22, 2014 9:54 AM
"We genuinely believe that awards are just an excuse to drink, not something that will make or break anyone's life," says R Balki, Chairman & CCO, Lowe Lintas
Sneha Ullal Jun 5, 2013 7:35 PM
Potential for advertisers is huge as creatives on radio can be tailor-made for brands; however, the biggest drawback is that radio lacks mktg, say experts
Simran Sabherwal May 29, 2013 7:50 PM
Entertainment has its own mindshare and the consumer is much more receptive when brands talk entertainment, says the CMO of Axis Bank
Synjini Nandi Mar 7, 2013 1:57 AM
Entertainment has its own mindshare and the consumer is much more receptive when brands talk entertainment, says the CMO of Axis Bank
Synjini Nandi Mar 7, 2013 1:54 AM
The Pitch CMO Summit will focus on the associations and usage of entertainment platforms in movies, TV, radio, sports, gaming, lifestyle & fashion
Digitas will conceptualise, design and manage Axis Bank’s presence online across the bank’s verticals and practices
Digitas will conceptualise, design and manage Axis Bank’s presence online across the bank’s verticals and practices
Intangibles such as travel experience, financial services and hospitality have to move beyond selling products and sell propositions
Be it retail or advertising, digital cannot be ignored any more – this was the key take-away from Pitch CMO Summit South that kicked-off yesterday
