manisha-lath-gupta
Manisha Lath Gupta?blur=25

Gupta was appointed as Uber's Marketing Head in March last year and oversaw marketing initiatives for Rides and Eats Business for India and South Asia

exchange4media Staff Feb 6, 2020 5:11 PM

Marketing?blur=25

We got industry heads to weigh in on the changes and challenges that the marketing industry has been witnessing

Misbaah Mansuri Dec 30, 2019 8:23 AM

uber auto?blur=25

The new Uber Auto campaign addresses the challenges women face while commuting to work

exchange4media Staff Dec 28, 2019 7:56 AM

Manisha Lath Gupta?blur=25

Manisha Lath Gupta, Head of Marketing, Uber India & South Asia, talks to us about the insight, marketing mix, and marketing spends of the campaign

Noel Dsouza Nov 5, 2019 8:06 AM

Varun Goswami?blur=25

He will be reporting to Manisha Lath Gupta, Marketing Director for India and South Asia

exchange4media Staff Jun 24, 2019 5:23 PM

RECAP?blur=25

We bring you a round up of the news making headline this week

exchange4media Staff Mar 9, 2019 10:51 AM

Uber?blur=25

Gupta will oversee marketing initiatives for Rides and Eats Business for India and South Asia

exchange4media Staff Mar 5, 2019 3:59 PM

Scarecrow felicitates the 'aam aadmi' of Indian advertising?blur=25

Scarecrow paid tribute to behind-the-scenes heroes of the ad world, including voiceover artists, hair stylists, musicians, product window specialists as part of its 4th anniversary celebrations

exchange4media Staff Feb 10, 2014 10:51 AM

Manisha Lath Gupta chooses AAP over Axis Bank?blur=25

Gupta has been with Axis Bank since August 2010, and spearheaded many of the brand's initiative, including 'Badhti ka Naam Zindagi'. She is the latest from the corporate world to join the Aam Aadmi Party

Priyanka Mehra Jan 22, 2014 10:38 AM

Manisha Lath Gupta chooses AAP over Axis Bank?blur=25

Gupta has been with Axis Bank since August 2010, and spearheaded many of the brand's initiative, including 'Badhti ka Naam Zindagi'. She is the latest from the corporate world to join the Aam Aadmi Party

Priyanka Mehra Jan 22, 2014 9:54 AM

Lowe Lintas' True Show celebrates the agency's own work?blur=25

"We genuinely believe that awards are just an excuse to drink, not something that will make or break anyone's life," says R Balki, Chairman & CCO, Lowe Lintas

Sneha Ullal Jun 5, 2013 7:35 PM

Radio's potential remains underutilised: Experts?blur=25

Potential for advertisers is huge as creatives on radio can be tailor-made for brands; however, the biggest drawback is that radio lacks mktg, say experts

Simran Sabherwal May 29, 2013 7:50 PM

Consumers do not actively think of a banking brand: Manisha Lath Gupta?blur=25

Entertainment has its own mindshare and the consumer is much more receptive when brands talk entertainment, says the CMO of Axis Bank

Synjini Nandi Mar 7, 2013 1:57 AM

Consumers do not actively think of a banking brand: Manisha Lath Gupta?blur=25

Entertainment has its own mindshare and the consumer is much more receptive when brands talk entertainment, says the CMO of Axis Bank

Synjini Nandi Mar 7, 2013 1:54 AM

Marketing stalwarts to reveal building connect through entertainment?blur=25

The Pitch CMO Summit will focus on the associations and usage of entertainment platforms in movies, TV, radio, sports, gaming, lifestyle & fashion

exchange4media Staff Mar 6, 2013 7:11 PM

Axis Bank appoints Digitas India as its digital AoR?blur=25

Digitas will conceptualise, design and manage Axis Bank’s presence online across the bank’s verticals and practices

exchange4media Staff Jun 27, 2012 9:47 PM

Axis Bank appoints Digitas India as its digital AoR?blur=25

Digitas will conceptualise, design and manage Axis Bank’s presence online across the bank’s verticals and practices

exchange4media Staff Jun 27, 2012 9:46 PM

Intangible products have to sell propositions: Manisha Lath Gupta?blur=25

Intangibles such as travel experience, financial services and hospitality have to move beyond selling products and sell propositions

exchange4media Staff Jun 20, 2012 4:07 AM

Can’t ignore digital: Marketers @Pitch CMO Summit?blur=25

Be it retail or advertising, digital cannot be ignored any more – this was the key take-away from Pitch CMO Summit South that kicked-off yesterday

exchange4media Staff Jun 20, 2012 1:53 AM