Entries for the second ever Indian Digital Media Awards, being hosted by exchange4media, are now closed, and the jury process is getting underway. With over 530 entries coming in, the jury has its hands full to find the best of India’s digital advertising.
Digital media is becoming a force to reckon with and shaking up traditional media like never before. Putting the spotlight on digital media, exchange4media organised the first ever Digital Media Conference in Mumbai on March 11. Delivering the keynote address, Smile Interactive’s Mahendra Swarup gave some key insights into where India stands today as far as digital media is concerned and the challenges and the road ahead.
The Indian Digital Media Awards (IDMA) 2010, organised by the exchange4media Group, has attracted a healthy 435 entries to compete for the digital awards. The jury process, chaired by Mahendra Swarup, commences this week. The awards would be announced in Mumbai on March 11. Zapak, 160/2, Bollywoodhungma.com are the co-sponsors, while Bloomberg UTV is the broadcast partner.