Lodestar Universal has started 2010 on a good note bagging three new businesses. These include Population Service International of India (PSI), Omron Healthcare and Verisign. The PSI business was bagged following a multi-agency pitch and the yearly spend is estimated at Rs 10 crore.
The Times of India’s peace initiative, titled ‘Aman ki Asha’, has garnered a lot of interest. The campaign is entering its second phase from today, which involves a massive on-ground activity that invites music lovers from India and Pakistan to come and lend their voice and art and become a part of the multi-faceted culture. The campaign has been created by Taproot India, while the media business is being handled by Lodestar Universal.