location-data

How brands can leverage digital place-based media in a post-lockdown world

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DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI

Noel Dsouza Nov 23, 2020 8:30 AM

Why are marketers keen on tapping a consumer’s physical location?

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Experts say location-based marketing allows brands to curate personalised information, expand its reach, push ads via notifications in the digital medium and do much more

Dolly Mahayan Sep 16, 2019 8:38 AM

Location data will play an integral role in the consumer journey: Industry experts

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Industry experts explain how location data can be leveraged by brands to enhance creativity

Noel Dsouza May 13, 2019 8:13 AM