lloyd-mathais

Majority revenue for music rights will be from micro payments in future: Lloyd Mathias

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Lloyd Mathias, former A-PAC marketing head of HP, presented an interesting talk on the rampant changes in the music industry

exchange4media Staff Jun 13, 2018 12:43 PM

Lloyd Mathais appointed marketing head for APAC and Japan region

Lloyd Mathais appointed marketing head for APAC and Japan region?blur=25

Mathias will be based out of Singapore, and will take on the new role from next month

exchange4media Staff Jul 16, 2015 10:59 AM

Lloyd Mathais joins Hewlett-Packard India as CMO

Lloyd Mathais joins Hewlett-Packard India as CMO?blur=25

Mathias will be heading marketing for HP's Personal Computer and Printers businesses. With this, he returns to the corporate world, after founding his entrepreneurial venture, Green Bean Ventures, in 2012

exchange4media Staff May 13, 2014 8:21 AM

Digital mktg is better rooted now, but remains a complicated concept

Digital mktg is better rooted now, but remains a complicated concept?blur=25

While digital mktg forms an integral part of the media mix, marketers still struggle with factors such as measurement, RoI & digital brief, say experts

Saloni Surti Apr 20, 2013 7:50 PM