life-insurance-corporation
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Sai Narayan, Associate Director & Head Marketing Policybazaar.com and Paisabazaar.com, talked about their first regional campaign and their recent partnership with Microsoft

Anam Khan Mar 28, 2018 8:56 AM

S-Group Insights: LIC India increases print ad volume by 60% in 2015?blur=25

An insight shared by S-Group states that LIC is a sole public sector company increasing its print ad volume by 60% & is a major contributor to Group Life-Insurance.

exchange4media Staff Jan 21, 2016 10:14 AM

LIC bolsters advertising with innovation; launches 2 new ads?blur=25

J. Walter Thompson has created an ad on three key govt initiatives - Swachh Bharat Abhiyan, Beti Bachao Beti Padhao and Housing for all by 2022. RK Swamy BBDO has conceptualised another ad urging youth to become LIC agents

exchange4media Staff Apr 6, 2015 8:50 AM

LIC of India empanels RK Swamy, Mudra, DraftFCB+Ulka, JWT?blur=25

Following a multi-agency pitch, Life Insurance Corporation (LIC) of India has finalised the empanelment of its agencies. They include RK Swamy, Mudra Communication, DraftFCB+Ulka and JWT India. The media arms of these agencies would handle the media part of the business. As per media report, LIC’s ad spends last year were in the region of Rs 100 crore.

Tasneem Limbdiwala Jan 20, 2010 7:44 AM