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Staring at possible $750 million loss, Google brings in third party help

Google has announced that it is working with third party vendors to provide brand safety reporting on YouTube as advertiser boycott snowballs

Abhinna Shreshtha Apr 4, 2017 9:09 AM

Guest Column: Is ad-supported digital publishing lucrative?: Lavin Punjabi, President & CEO, Affinity.com

Punjabi shares his concerns about sponsored content, and the future of mobile creatives and digital advertising

Lavin Punjabi Mar 9, 2017 8:10 AM

mCanvas launches interactive and vertical video Innovations for brands

The full screen video ads activate after users engage with mCanvas' proprietary formats - Scroller and Sticker

exchange4media Staff Oct 25, 2016 12:30 PM

Why India ranks lowest in Asia Pacific in video ad viewability?

A new report on viewability of video ads released by Google shows that India still lags behind countries like Japan , Australia, South Korea and others when it comes to viewability.

Abhinn Shreshtha Jul 19, 2016 7:55 AM

With 93% viewers choosing ad blockers & 82% watching mute videos; are online video ads effective?

The highly respected 2016 Internet Trends Report compiled by Mary Meeker suggests that digital video ads might not be as effective as they are expected to be

Abhinn Shreshtha Jun 6, 2016 8:10 AM

How should advertisers meet the challenges of  viewability of digital ads ?

As viewability of digital ads increasingly becomes a concern, the onus is on advertisers to create ads that people want to see, say experts

Abhinn Shreshtha Dec 7, 2015 9:05 AM

Should digital marketers be wary of Apple's new ad blocker?

Apple's announcement last week about its new products was an exciting time for Apple's legion of fans. However, among the announcements was something that caused quite a few heads to turn in the digital advertising industry

Abhinn Shreshtha Sep 14, 2015 7:47 AM

IDMA 2015: Mapping the age of mobile advertising

At IDMA 2015, Affinity’s Lavin Punjabi, Affle’s Anuj Kumar, Reliance Retail’s Anupama Ahluwalia, Lodestar UM’s Nandini Dias, Vodafone’s Ronita Mitra and Vivek Bhargava of iProspect Communicate 2 discuss the future of mobile advertising

exchange4media Staff Jun 6, 2015 8:23 AM

Affinity Launches M-Canvas mobile ad unit

Digital media solutions provider Affinity has announced the launch of a new mobile ad unit called M-Canvas. The announcement was made today at ad:tech New Delhi. The company says the new ad unit provides a canvas for brands to create immersive story telling experiences. At launch M-Canvas is available for India traffic only on mobile web.

exchange4media Staff Mar 19, 2015 1:48 PM

56.1% of online ads are not seen, says Google

A new Google study challenges traditionally held views of online banner placements and viewability. The study advises advertisers and publishers to understand the relationship

Abhinn Shreshtha Dec 15, 2014 8:04 AM

Are publishers over-reliant on Facebook?

The internet giant's 'walled garden approach' towards basic demographic data of users is not sitting well with publishers

Abhinn Shreshtha Nov 18, 2014 8:08 AM

Affinity.com & Networkplay partner to launch in-banner video network

The multi-year partnership will provide contextually targeted in-banner video ad offerings to advertisers, who can target by specifying keywords that are relevant to the campaign or brand

exchange4media Staff Jan 7, 2014 8:13 AM

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