The recently launched Bollywood channel UTV Stars has appointed Rickshaw for its creative duties. Rickshaw is taking on the creative mandate for the channel starting with the campaign of the channel’s two driver shows – ‘Live My Life’ and ‘Up, Close and Personal with PZ’. Taproot India is the incumbent agency.
UTV Stars, the new Bollywood channel, carried out a launch activation spread over three days from August 17 to 19 across media agencies in Mumbai, Delhi and Bangalore. The activation gave trade patrons a grandiose experience of stardom with a unique red carpet activation.
UTV Bindass has recently appointed Kunal Mukherjee to take over the role of the Marketing Head for UTV Bindass. This announcement reinforces the company’s focus to strengthen its strategic team and highlight it’s positioning as the first 3600 Entertainment Brand for Indian Youth.
UTV Movies, the Hindi movie channel from UTV, is set to roll out its first ever brand campaign in May, post the Indian Premier League. The campaign is being conceptualised by TapRoot India. The channel will undergo a complete rebranding and assume a new identity. Kunal Mukherjee, Head - Marketing, UTV Movies, shares more.