Bindass taps youth spirit, goes ‘Rest Less’ with Swarathma?blur=25

UTV Bindass seeks to build stronger youth connect by supporting folk rock band Swarathma’s tour for the launch its new album ‘Topiwalleh’

Suraj Ramnath May 10, 2012 8:10 PM

Rickshaw rides away with UTV Stars’ creative duties?blur=25

The recently launched Bollywood channel UTV Stars has appointed Rickshaw for its creative duties. Rickshaw is taking on the creative mandate for the channel starting with the campaign of the channel’s two driver shows – ‘Live My Life’ and ‘Up, Close and Personal with PZ’. Taproot India is the incumbent agency.

exchange4media Mumbai Bureau Aug 30, 2011 9:08 AM

UTV Stars ups the glitz quotient with new brand campaign?blur=25

The Broadcasting division of UTV, which recently announced the launch of its latest offering, UTV Stars, has commenced its brand campaign iterating the brand promise of ‘Touch Feel Believe’.

exchange4media Staff Aug 25, 2011 9:38 AM

UTV Stars launches with innovative ‘Red Carpet’ activation?blur=25

UTV Stars, the new Bollywood channel, carried out a launch activation spread over three days from August 17 to 19 across media agencies in Mumbai, Delhi and Bangalore. The activation gave trade patrons a grandiose experience of stardom with a unique red carpet activation.

exchange4media Staff Aug 22, 2011 8:17 AM

UTV Bindass appoints Kunal Mukherjee as the Marketing Head?blur=25

UTV Bindass has recently appointed Kunal Mukherjee to take over the role of the Marketing Head for UTV Bindass. This announcement reinforces the company’s focus to strengthen its strategic team and highlight it’s positioning as the first 3600 Entertainment Brand for Indian Youth.

exchange4media Staff Oct 22, 2010 8:51 AM

UTV Movies to unveil new branding, assume new identity in mid-May?blur=25

UTV Movies, the Hindi movie channel from UTV, is set to roll out its first ever brand campaign in May, post the Indian Premier League. The campaign is being conceptualised by TapRoot India. The channel will undergo a complete rebranding and assume a new identity. Kunal Mukherjee, Head - Marketing, UTV Movies, shares more.

Khushboo Tanna Mar 27, 2010 8:30 AM