52 Red Pills Eika and Siddharth Banerjee?blur=25

52 Red Pills, a book by Siddharth Banerjee, Director, Global Sales Organisation, Facebook India and wife Eika Banerjee, CEO, Future Learning is on shelves now

Shikha Paliwal Dec 20, 2019 8:45 AM

Kirthiga Reddy?blur=25

Now first female investing partner at Softbank's $100 billion Vision Fund, Reddy's career has had one milestone after another

exchange4media Staff Dec 11, 2018 8:23 AM

Kirthiga Reddy?blur=25

Ex-Facebook India MD, Kirthiga Reddy, is known for her technical and business expertise – from both enterprise and consumer technology, in developed and emerging markets

exchange4media Staff Dec 7, 2018 5:37 PM

Adobe's Umang Bedi to join Facebook as MD?blur=25

Umang Bedi will replace Kirthiga Reddy as MD of India from July with Reddy heading to the US to take up a new role at the company’s Menlo Park HQ

exchange4media Staff Jun 8, 2016 12:02 PM

Facebook preps up for an interesting chapter under new leadership?blur=25

With a top level management change on the way, Facebook India will be looking to build on its strong performance in the country, especially in increasing ad revenues

Abhinn Shreshtha Jun 8, 2016 8:01 AM

93.6 % monthly active users in India access Facebook on mobile , says report?blur=25

The "How Mobile Moves People" study carried out by IMRB and commissioned by Facebook looks at behavioural habits of Facebook users, with the company once again reiterating its stand that mobile will be the key medium of the future

Abhinn Shreshtha Apr 7, 2016 8:03 AM

Indian users access Facebook 2.4x more than Twitter, 2x more than YouTube, says study?blur=25

The "How Mobile Moves People" study carried out by IMRB and commisioned by Facebook looks at behavioural habits of Facebook users.

exchange4media Staff Apr 6, 2016 5:45 PM

Digital media is only limited by what you can think of: Anuradha Aggarwal?blur=25

Facebook’s Kirthiga Reddy and Marico’s Anuradha Aggarwal discussed the future of digital advertising at the recently held 10th Indian Digital Summit

Vernika Awal Feb 20, 2016 8:53 AM

Kirthiga Reddy, MD - Facebook India steps down?blur=25

Reddy's stepping down comes a day after Facebook shut down 'Free Basics' in India following an order by TRAI

exchange4media Staff Feb 13, 2016 7:56 AM

Indian Instagram users doubled in past one year: Facebook?blur=25

Indians on Instagram are mostly young, mobile-first users with high spending power, according to an Instagram study.

exchange4media Staff Nov 19, 2015 12:13 PM

Brands are gravitating to video across all screens, especially mobile: Kirthiga Reddy?blur=25

Kirthiga Reddy, MD, Facebook India, shares Facebook's insights on how video adoption is changing and what brands need to do to adapt to this change

Ankur Singh Jun 11, 2015 8:05 AM

Video: Young age group fears being offline: Kirthiga Reddy?blur=25

“Over 70% of the youth say they need internet all day long and over 60% say they would feel lost if they didn’t have access to social media,” says MD of Facebook India Kirthiga Reddy as she shares marketing insights at Adobe Digital Marketing Forum

Abid Hasan Apr 1, 2015 8:32 AM

Facebook signs first agency deal in India with GroupM?blur=25

This partnership was announced during the recent visit of Facebook COO Sheryl Sandberg to India and will help clients to reach over 100 mn people in India, 84 mn on mobile & custom audiences within the 100 mn in urban & rural India

exchange4media Staff Jul 31, 2014 8:01 AM

We are now being thought of as a marketing platform: Kirthiga Reddy?blur=25

We are helping brands reach the right audience with the right message at scale. Brand messages in the news feed are competing with messages from friends, says the Head of Facebook India

Rashi Bisaria May 22, 2014 8:56 AM

Brand building will go mobile: Kirthiga Reddy?blur=25

Kirthiga Reddy, Head of Facebook India, makes key predictions on the future of social and digital media at the Pitch Madison Media Advertising Outlook 2014, held in Mumbai on Feb 19

Abhinna Shreshtha Feb 21, 2014 8:38 AM

"Our spends on digital medium are growing faster than on other mediums"?blur=25

Debabrata Mukherjee, VP Marketing & Commercial, Coca Cola feels brands can do multiple things on the digital platform in India, he also emphasised on the role of mobile marketing

Abid Hasan Feb 11, 2014 9:11 AM

With Facebook, it's prime time, all the time: Kirthiga Reddy?blur=25

The Head of Facebook India talks about the transformation of FB from a fun social network to an advtg & mktg tool, the company's continuous efforts in educating brands & agencies, and much more...

Sneha Ullal Nov 22, 2013 8:46 AM

“Content needs to be sharpened for different media platforms”?blur=25

Publishing brands should realise that one content strategy will not work if integration of media is on their agenda for distribution, say experts

Priyanka Nair Feb 18, 2013 7:00 PM

Commerce will follow once we create a viable ecosystem: Santosh Desai?blur=25

Digital marketing continues to grow through a turbulent emergent period. Part of the problem though, according to Abdul Khan, Senior VP, Tata Teleservices, was that it was not positioned properly initially and suffered as a result of the low costs of advertising initially offered, a problem which the industry was still striving to resolve.

exchange4media Staff Dec 20, 2010 7:33 AM