Burger King has been winning the internet and hearts of people for the gesture. Will this applause add value to the brand?

Nafisa Shaheen Sep 27, 2019 8:47 AM

Experts say live streaming can invite instant feedback and reactions & the biggest advantage is its authenticity 

Nafisa Shaheen Jul 15, 2019 9:01 AM

From Mallika Dua's Tata Capital campaign to Mid-Day roping in Jamie Lever, several brands such as Hyundai, Tata Motors & Durex have gone for comic artists

Misbaah Mansuri Jan 21, 2019 9:16 AM

Industry experts signal that the incident is a big hit to not just Zomato but also other players in the category

Misbaah Mansuri Dec 12, 2018 8:11 AM

Guest Column: If we value lifelong partnerships, why not the same in business? asks Khalap, MD and Co-Founder of chlorophyll

Kiran Khalap Oct 29, 2018 8:21 AM

Under Chlorophyll 3.0 there are offerings including a innovation Lab, a sports practice, and two new digital-driven, consumer-centred models

exchange4media Staff Aug 16, 2018 3:15 PM

Kiran Khalap, Co-founder, Chlorophyll Brand Consultancy, lists seven memorable press ads that left a lasting impression…

Kiran Khalap Dec 2, 2011 7:31 AM