Experts say live streaming can invite instant feedback and reactions & the biggest advantage is its authenticity 

Nafisa Shaheen 1 week ago

From Mallika Dua's Tata Capital campaign to Mid-Day roping in Jamie Lever, several brands such as Hyundai, Tata Motors & Durex have gone for comic artists

Misbaah Mansuri 21-January-2019

Industry experts signal that the incident is a big hit to not just Zomato but also other players in the category

Misbaah Mansuri 12-December-2018

Guest Column: If we value lifelong partnerships, why not the same in business? asks Khalap, MD and Co-Founder of chlorophyll

Kiran Khalap 29-October-2018

Under Chlorophyll 3.0 there are offerings including a innovation Lab, a sports practice, and two new digital-driven, consumer-centred models

exchange4media Staff 16-August-2018

Kiran Khalap, Co-founder, Chlorophyll Brand Consultancy, lists seven memorable press ads that left a lasting impression…

Kiran Khalap 02-December-2011