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As consumers discover products elsewhere, brands redefine the purpose of owned websites

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Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data

Sunidhi Vijay Jul 6, 2026 9:07 AM

Makers of Killer jeans announce partnership with BCCI

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As part of the deal, the brand's logo will be displayed on the right upper chest of Team India's jersey

exchange4media Staff Jan 6, 2023 11:56 AM