kantar-study
The report shows that campaigns on connected TV drove an uplift of up to 8.5 per cent in purchase behaviour and 9.1 per cent in brand favourability among Gen Z audiences aged 18 to 24
NATIVE CONTENT Aug 1, 2025 9:31 AM
The other concerns include cost-of-living crisis and climate changes, as per data from Kantar’s Global Issues Barometer
exchange4media Staff Jul 18, 2022 11:00 AM