Hard selling won’t cut it. PR professionals can build trust and lasting relationships with journos by reassessing their approach

Kanchan Srivastava Sep 16, 2024 9:23 AM

After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state

Kanchan Srivastava Aug 6, 2024 8:17 AM

Ghosh, the CEO of Xotik Frujus, speaks to e4m about evolving customer preferences, the beverage company's rebranding exercises and more

Kanchan Srivastava Mar 23, 2023 9:41 AM