k-sriram
What drives content in Southern GECs??blur=25

Fiction continues to drive the GECs in the South, but the balance in terms of genre offering is being restored as GECs are toying with more non-fiction offerings, say industry experts

Deepa Balasubramanian Mar 14, 2014 9:14 AM

Fiction rules the roost; while innovation is crucial for non-fiction in the south?blur=25

Experts from the south talk to exchange4media about the content that works in the market and the importance of innovation for non-fiction content

Deepa Balasubramanian Feb 14, 2014 9:15 AM

Vijay TV launches Mahabharata in Tamil?blur=25

The show is targeted at the youth. Digital, OOH, on-ground, radio & print media are being used for promotions. Special episodes with scholars, explaining the intricacies of the epic have been created

Deepa Balasubramanian Oct 10, 2013 8:03 AM

Vijay TV goes outdoors for Tamil version of ‘KBC’?blur=25

‘Neengalam Vellalam Oru Kodi’ is being promoted heavily across media. Innovative vehicles, coupled with conventional ones, are being used to attract viewers

Priyanka Nair Feb 23, 2012 8:31 AM

Vijay TV goes outdoors for Tamil version of ‘KBC’?blur=25

‘Neengalam Vellalam Oru Kodi’ is being promoted heavily across media. Innovative vehicles, coupled with conventional ones, are being used to attract viewers

Priyanka Nair Feb 23, 2012 8:31 AM

K Sriram quits Mirc Electronics as VP, Corporate Strategy?blur=25

K Sriram, VP- Corporate Strategy at Mirc Electronic, the makers of Onida and IGO range of products, has put in his papers. Though Sriram refused to divulge his next destination, he said that it would be out of the durables category.

Tasneem Limbdiwala Aug 2, 2011 8:46 AM

‘Non-fiction would continue to drive Vijay TV’, says K Sriram?blur=25

“In the recent past, Vijay TV has pushed the envelope of creativity by a few notches. People look upto the channel for differentiated, innovative programming, be it fiction or non-fiction” said K Sriram, General Manager, Vijay TV when quizzed whether audience fatigue was the reason for the channel shifting its focus from non-fiction shows, which is considered to be its forte.

Judy Franko Oct 19, 2010 8:35 AM