Neither BARC nor Comscore could begin the preliminary survey in India even as the US, the UK and EU have CTV measurements in place

Kanchan Srivastava Jan 31, 2025 8:02 AM

Hard selling won’t cut it. PR professionals can build trust and lasting relationships with journos by reassessing their approach

Kanchan Srivastava Sep 16, 2024 9:23 AM

After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state

Kanchan Srivastava Aug 6, 2024 8:17 AM