Industry experts believe that although it made sense strategically, it didn't create a lasting impact

Noel Dsouza May 27, 2019 9:52 AM

Comic Con India Myntra?blur=25

Five days of unlimited access to the world’s largest comic convention with an immersive experience, exclusive merchandise, gaming and more

exchange4media Staff May 8, 2019 5:54 PM


While Audi has been part of on-screen branding in the movie, brands like Oppo, Myntra, Pantaloons, Max Fashion and Adidas have launched Avengers-inspired products

Dolly Mahayan Apr 29, 2019 9:25 AM


The line-up of films includes titles like ‘Men in Black’, ‘Amazing Spider-Man 2’, ‘Iron Man 3’, ‘Ant-Man’ and ‘Transformers’

exchange4media Staff Apr 3, 2019 11:02 AM

Coke, Dell, Snapdeal, BookMyShow, Launch Captain America themed campaigns?blur=25

With the release of Captain America: Civil War various brands like Snapdeal, Dell and BookMyShow ran contests and campaigns to reach out to customers and create engaging contests

Ronald Menezes May 9, 2016 7:59 AM

Brand Modi: Leveraging secondary brand associations?blur=25

Modi needs to be applauded for leveraging secondary associations like Sardar Patel, Mahatma Gandhi, Martin Luther King, Ice Bucket Challenge, Amitabh Bachchan, among others,

Gaurav Sood Nov 24, 2014 8:25 AM

Noorings: Cross promoting The Avengers way?blur=25

Programming cross promotion is not new to television in India but are we thinking through?

Noor Fathima Warsia Apr 30, 2012 11:20 PM