The syndicated study delves in to how brands can exploit the opportunity in a relatively new version of the IPL

exchange4media Staff Apr 8, 2021 3:40 PM


V Sudarshan, VP, Hansa Research Group, writes about IPLomania, a syndicated study conducted for deciphering strategies using data that has been collated over the years on the 3Ps of each player

V Sudarshan Dec 18, 2019 4:59 PM

Coca-Cola beats big spenders Vodafone and Amazon in IPL 8 brand recall: Hansa report?blur=25

Coca-Cola leads in ROI and brand recall, while Vodafone and Amazon have one of the lowest ROI despite higher spends and ad spots, says Hansa Research report

exchange4media Staff Apr 29, 2015 8:18 AM