Ad rates remain largely the same in the ongoing IPL season compared to last, media planners say. The larger revenue play lies in sponsorships, with premium partnerships in the ₹100–260 crore range

Kanchan Srivastava Apr 1, 2026 8:45 AM

With Jiostar's expanded portfolio, the high spot rates will put pressure on advertisers to deliver ROI

Tasmayee Laha Roy Feb 5, 2025 8:15 AM

Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will attract more advertisers than past years

Sonam Saini Jan 16, 2024 8:34 AM