innovative-print-campaigns

‘Simplicity combined with sharp insight and craft allows brand to make a real connection’

Dhruv Warrior Reflects on Print Advertising Trends at Cannes Lions?blur=25

Dhruv Warrior, Executive Creative Director, VML, India, recounts his experience of being part of the Print & Publishing jury, and the trend to say something without explicitly showing the product

Simran Sabherwal Jun 23, 2026 11:57 AM

Cannes Voices: Dhruv Warrior on what print must demand of itself in 2026

Dhruv Warrior Advocates for Print's Evolution at Cannes 2026?blur=25

As VML India's Executive Creative Director joins Print & Publishing jury at Cannes Lions, Warrior makes a case for a medium he believes the industry has been too quick to eulogise & too slow to push

Aryendra Khan Jun 18, 2026 9:07 AM