influencer-marketing-insights

Why influencer marketing remains a challenge despite rising brand investments

Why influencer marketing remains a challenge despite rising brand investments?blur=25

As influencer marketing evolves, brands are moving beyond creator discovery to identify what drives meaningful consumer engagement and actions

Shalinee Mishra Jul 13, 2026 9:27 AM

BW Momentum Conference returns for third edition

BW Momentum Conference 2026: Navigating Marketing in the AI Era?blur=25

The conference will witness marketers from brands such as ITC, HDFC Bank, Bisleri International, JSW Paints, Raymond Lifestyle, Kellanova, Bajaj General Insurance, and several others

e4m Staff Jun 17, 2026 1:03 PM