india-smartphone-market

Smartphone Slump: Will brands rein in festive ad spends?

Smartphone Brands Face Ad Spend Dilemma Amid Market Decline?blur=25

With smartphone shipments to India falling and device prices rising, brands face a tougher upgrade market; nearly ₹3,000 cr in annual ad spend in focus, with 40–50% concentrated around festive season

Kanchan Srivastava 2 hours ago

Samsung elevates Shirish Agarwal to lead marketing across MX business

Samsung elevates Shrish Agarwal to lead marketing across MX business at Samsung?blur=25

Prior to this, Agarwal was leading marketing for Samsung’s premium and flagship devices segment in India

e4m Staff May 18, 2026 5:29 PM