india-s-creator-economy
The public broadcaster's recently updated content sourcing framework for WAVES introduces a streaming-minutes-based monetisation model and tightening of verification and compliance requirements
Imran Fazal Jun 30, 2026 8:39 AM
The most effective partnerships today are those built on continuity, where creators evolve alongside the brand narrative rather than participating in one-off bursts of visibility, say experts
Shantanu David Nov 4, 2025 9:10 AM
A report from EY noted that India is now home to more than four million influencers—up from approximately 962,000 in 2020—representing a 322% increase over four years