Span Communications has once again won the global media mandate for Ministry of Tourism’s Incredible India. More than 13 media agencies had taken part in the pitch process, which was called in the month of May, to handle the global television and print campaign in America, South East Asia, Europe, Africa, Australia, Japan, China and a host of other countries. The account is estimated to be worth Rs 200 crore.
Span Communications has been awarded Incredible India’s electronic media campaign for the European market to promote tourism in India. The pitch for all continents was called in November 2010. The ad spend for the campaign, which will be rolled out shortly, is estimated at Rs 50 crore.
Span Communications and Crayons Advertising have once again bagged the advertising duties for part of Incredible India’s international campaign. Span Communications has bagged the business for TV campaign in Europe and America, while the print campaign in Europe has been assigned to Crayons Advertising.