in-house-agencies

The Future of Marketing May Sit Inside a GCC

The Future of Marketing May Sit Inside a GCC?blur=25

GCCs are rapidly evolving into in-house marketing, analytics and content hubs for global brands in India.

Brij Pahwa May 11, 2026 7:11 PM

Brands setting up internal media or creative units is a stupid concept: Shashi Sinha 

e4m Confluence 2025, Shashi Sinha, IPG Mediabrands?blur=25

At e4m Confluence 2025, Shashi Sinha, Executive Chairman of IPG Mediabrands India, shared his thoughts on AI in advertising, evolving media habits, the power of storytelling and more

e4m Staff Nov 12, 2025 8:27 AM