ibs
Mitter?blur=25

Mitter, Managing Director, Fulcro, spoke to exchange4media about rebranding ibs to Fulcro, the company’s growth prospective and more

Priyaankaa Mathur May 27, 2019 9:44 AM

Janine Gibson?blur=25

She will work with Financial Times Editor, Lionel Barber, and incoming News Editor Matt Garrahan among others

exchange4media Staff Apr 3, 2019 1:21 PM

Guest Column: 9 Things Men Can Learn from Women in the PR Industry: Deepak Kapoor?blur=25

Women have greater ability to work as a team. They bring everybody on the same stage and advance together; ensuring nobody is abandoned. That is the way a leader ought to be in the PR industry writes Deepak Kapoor, Communication Specialist, Perfect Relations Pvt. Ltd.

Deepak Kapoor Mar 8, 2016 8:00 AM

Interactive Avenues, Grey Digital, PHD, ibs, Red Fuse shine @exchange4media’s IDMA 2014?blur=25

Interactive Avenues leads the metals tally with 9 awards; Grey Digital declared Best Digital & Social Media Agency of the Year; Red Fuse is Best Mobile Media Agency of the Year

exchange4media Staff Jun 7, 2014 8:43 AM

Old Spice is back with another ‘Mantastic’ campaign, fails to create the same buzz?blur=25

The follow up to Old Spice’s ‘Mantastic’ campaign, seems to have lost the plot somewhere. The digital campaign focuses more on the star, Milind Soman, than on the product

Sonam Gulati Apr 4, 2014 8:21 AM

NDTV, TV18 Broadcast, TV Today in shortlist for the 2013 AIBs?blur=25

NDTV’s Barkha Dutt & TV Today’s Rahul Kanwal have been shortlisted in the International TV Personality category at the annual awards of the Association for International Broadcasting

exchange4media Staff Oct 26, 2013 10:44 AM

Emvies 2013: Mindshare, HUL, ibs, Lodestar UM, Ogilvy among winners?blur=25

Mindshare bags the Agency of the Year award; Hindustan Unilever declared Best Media Client of the Year; Grand Emvie for ibs

exchange4media Staff Sep 7, 2013 10:42 AM

How Facebook got its mobile strategy right??blur=25

With 41% revenues generated through mobile ads, Facebook has been able to monetise this space well. exchange4media takes a look at the takeaways for marketers from this success

Saloni Surti Aug 22, 2013 8:07 AM

Can television's loss be digital's gain??blur=25

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti Jul 16, 2013 9:21 AM

Can television's loss be digital's gain??blur=25

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti Jul 16, 2013 8:04 AM

Why LinkedIn marketing works? Experts decode...?blur=25

Micro targeting, customised approach and sharing of intellectual content with professionals are few compelling reasons for brands to turn to LinkedIn

Priyanka Nair Jul 15, 2013 8:19 AM

Video: Sabyasachi Mitter of ibs on winning Agency of the Year @IDMA 2013?blur=25

ibs bags 6 Gold metals and 1 Silver at exchange4media’s Indian Digital Media Awards 2013. The MD of ibs talks about this proud moment...

Priyanka Nair Jun 26, 2013 7:58 AM

ibs, MTV & Mobilox shine @IDMA 2013; VSS Mani is Person of the Year?blur=25

ibs awarded Agency of the Year, Mobilox Innovations is Best Digital Start-up, MTV is Best Client; VSS Mani conferred with IDMA Digital Person of the Year award

Saloni Surti Jun 26, 2013 7:35 AM

Stage set for Indian Digital Media Awards 2013?blur=25

After an exhaustive screening process, our esteemed jury shortlisted 219 entries. Now, the best of the digital domain will be recognised in a star-studded awards night to take place tomorrow

Saloni Surti Jun 24, 2013 8:09 AM

Paid & owned digital media more sustainable than social?blur=25

While social media creates engagement and recall, paid and owned digital media help in creating a web of communication that taps all touch-points, say digital gurus

Saloni Surti Jun 12, 2013 7:11 PM