homegrown

Brewing big: Homegrown beer brands raise the bar for global players

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This International Beer Day, industry experts identify factors behind the shift, say local brewers offer character & the younger generation is showing willingness to try something new 

Chehneet Kaur and Soumya Gawri Aug 1, 2025 10:48 AM

How homegrown brands are leading the charge in modern India

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At the e4m Pride of India summit held in Chennai, industry leaders came together to discuss their journey of being a homegrown brand and promoting Bharat in the world

Tanzila Shaikh Jan 26, 2024 10:55 AM

How homegrown short-video platforms have pivoted to creator-led social commerce space

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After successfully filling in the void created by the ban of TikTok, the desi short-video platforms are now looking beyond advertising revenue

Javed Farooqui Dec 1, 2021 8:48 AM

Jumboking celebrates PM Modi's 'Be Vocal About Local'

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The brand had recently launched a 100% touch-free logo and has followed up with a slew of creatives on its social media- on the theme #VocalAboutLocal

exchange4media Staff May 14, 2020 12:00 AM