Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium

Sandhi Sarun Jul 15, 2026 8:42 AM

India has the manufacturing, talent and consumers to build premium activewear brands. So why does the category's highest pricing power still belong almost exclusively to foreign labels

Sandhi Sarun Jul 14, 2026 8:33 AM

This International Beer Day, industry experts identify factors behind the shift, say local brewers offer character & the younger generation is showing willingness to try something new 

Chehneet Kaur and Soumya Gawri Aug 1, 2025 10:48 AM

At the e4m Pride of India summit held in Chennai, industry leaders came together to discuss their journey of being a homegrown brand and promoting Bharat in the world

Tanzila Shaikh Jan 26, 2024 10:55 AM

After successfully filling in the void created by the ban of TikTok, the desi short-video platforms are now looking beyond advertising revenue

Javed Farooqui Dec 1, 2021 8:48 AM

The brand had recently launched a 100% touch-free logo and has followed up with a slew of creatives on its social media- on the theme #VocalAboutLocal

exchange4media Staff May 14, 2020 12:00 AM