Robust growth has defined the landscape of the print industry in Uttar Pradesh. An AIR of around 25.88 lakh has been added by eight out of the top ten dailies as per the IRS 2011 Q2 results. Hindi dailies have found favour among readers, seeing a rise of 24.3 lakh in AIR over last year.
Dainik Jagran, followed by Dainik Bhaskar, Hindustan and Amar Ujala, have witnessed growth in AIR over last year as well as over the previous quarter. The top four dailies have together added 9.6 lakh readers over the previous quarter, and a whopping 36.55 lakh readers over last year.
NaiDunia is ready to embrace the new year in positive note. From infrastructure to revenue building, NaiDunia has set a slew of goals for 2010. exchange4media caught up with Vineet Sethia, Director, NaiDunia, to know more about the group’s plans and its performance in the year gone by.