Designed and conceptualised by WATConsult, the campaign highlights the emotional values of the customers with brand Tata Motors

exchange4media Staff Apr 14, 2018 9:26 AM


Madakshira has been studying marketing for about two decades and talks about his transition from various Indian industry giants to Adobe’s marketing strategy and the move from ‘Creative cloud’ to ‘Experience Cloud’

Akshata R Murthy Aug 4, 2017 8:09 AM

Tata Motors unveils 'The Spirit of Hexa' for those who will do whatever it takes?blur=25

Latest campaign for the automobile giant, by FCB Ulka, reflects the passion and ardour that went into the making of the SUV

exchange4media Staff Mar 23, 2017 8:19 AM

Experiential marketing plays key role in Tata Motors' Hexa launch ?blur=25

With the Utility Vehicle market recording a growth of 32.6 per cent in 2016-17, Tata Motors hopes to ride the wave with HEXA

Shraddha Shirodkar Jan 19, 2017 8:18 AM